Google Tests Search Terms and Ad Combinations Report for AI Max
The pilot gives some advertisers a view of how AI Max connects search queries with ad copy and landing pages, but Google has not confirmed a wider rollout.
Google is piloting a Search Terms and Ad Combinations Report for advertisers using AI Max for Search. The report brings search queries, ad messaging and landing pages together, showing how Google’s automated systems combined those elements to serve an ad.
The feature has appeared in select Google Ads accounts, but Google has not confirmed a broader rollout or given a timeline. Search Engine Land’s Anu Adegbola first disclosed the report on October 13, 2026, after Google Ads expert Natasha Kaurra spotted it in at least one account. For advertisers, the view could make it easier to assess what users saw after a query triggered an AI Max ad.
What the report shows
The report connects the search term that triggered an ad with the headlines and landing page used in the customer’s journey. That combination can help advertisers identify cases where a query is relevant to their business but the ad or destination does not match what the user appears to want.
For example, a search for a basic car wash could lead to an ad promoting a $699 ceramic coating package. Looking at the query, message and landing page together could reveal that mismatch, which may be harder to spot by reviewing separate reports. The report provides visibility; it does not by itself show whether the resulting traffic or conversions are profitable.
Availability and what remains unclear
AI Max works within conventional Search campaigns and can affect both query matching and the ad content and landing page shown. Google describes its matching approach as using existing campaign keywords to reach additional relevant queries, including through broad match and keywordless technologies.
Google’s Help Center already describes AI Max as a match type in search terms reporting, with a source column indicating whether additional terms came through broad match expansion or keywordless matching. It also describes a “Search Terms and Landing Pages from AI Max” view. Whether that view is the same as the new report has not been confirmed. Advertisers should not assume the pilot is available in every account, and Google has not announced when or whether it will expand.
This report draws on information from RS Web Solutions (RSWEBSOLS).
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